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by Zaltman, Gerald.
Additional authors: Bıçakçı, Baskın. | Koç, A. Semih.
Series: MediaCat Kitapları. Published by : MediaCat Kitapları, (İstanbul:) Physical details: 403 p.: ill.; 21 cm. ISBN:9756347317. Year: 2003
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Translation of: How customers think: essential insights into the mind of the market.

Includes bibliographical references (p. 379-397).

Donated by Unilever.

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