International Burch University Library

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Consumer behavior and marketing strategy /

by Peter, J. Paul.
Additional authors: Olson, Jerry C. -- (Jerry Corrie), -- 1944-
Published by : McGraw-Hill/Irwin, (Boston :) Physical details: xix, 555 p. : ill., map ; 27 cm. ISBN:0073529850 (hbk. : alk. paper); 9780073529851 (hbk. : alk. paper); 9780071259354. Year: 2008
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Includes bibliographical references (p. 499-528) and indexes.

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